PEPSI fans have spotted a huge “retro” change to supermarket shelves.
The fizzy drinks giant has had a makeover and the new design is only just hitting UK shops.
Food Finds UK Official/FacebookPepsi fans have spotted a huge “retro” change to supermarket shelves[/caption]
PepsiCo, IncMany are comparing the new logo to that of the 1990s[/caption]
Shoppers have taken to social media after eyeing the design in Tesco and it’s certainly divided opinions.
It’s important to note there has been no change to the soft drinks’ recipe though.
Posting on the Food Finds UK Official Facebook page, one woman shared a photo of the new logo plastered across bottles on a shelf.
She wrote: “Obviously not a new food/drink but WHAT HAVE THEY DONE TO THE PACKAGING?!?”
Facebook users quickly flocked to the comments to share their own opinions on the change, which was first announced last year but only just appearing in the UK.
One wrote: “Vile packaging.”
Another commented: “Design department must have been tripping and thought it was a good idea.”
A third said: “Oh no why change it??”
A fourth posted: “Looks like cheap pop.”
“Made it look like aldis ZX cola version,” another wrote.
The new design sports what might look like a familiar logo, with many comparing it to previous variations.
And many are pretty happy with the change.
One said: “Looks like the 1980s logo to me!”
Another wrote: “Like it, very 90s.”
A third commented: “More like the original logo, how it should be.”
And a fourth posted: “I love it, looks retro.”
While a fifth declared: “I think it looks good.”
“Trying to make it a bit retro like their original logo,” another shopper added.
Despite the new design only just hitting shelves in the UK, Pepsi’s new logo has been around since March last year.
Back in early 2023, the brand announced it was having a facelift for the first time in 14 years.
It first launched the logo in the US last autumn and as of this week has begun the change up across the world too.
Mauro Porcini, Senior Vice President and chief design officer of PepsiCo said at the time: “We designed the new brand identity to connect future generations with our brand’s heritage, marrying distinction from our history with contemporary elements to signal our bold vision for what’s to come.”
This is why many fans have spotted similarities with previous incarnations of the Pepsi brand.
The biggest similarity seems to be with the the 1990s variation which also sported the brand name in the centre of the classic Pepsi circle or “globe” as the company calls it.
“Pepsi” is now also all uppercase, as it was before it its most recent change to all lowercase text.
In this most recent version, which was first introduced in 2008, the brand name was also separate from the globe, which also saw its white stripe going diagnonally across – rather than horizontal.
Shoppers will likely start seeing the new logo in all UK supermarkets are they get new stock in.
Tesco appears to have been among the first to introduce it to their shelves.
Pepsi expects the new design to be widely available across all UK stores by early March.
Production with the new design started last week so stock will start to appear from this week.
The logo will seen across its entire range of cans and bottles of all sizes.
The redesign isn’t the only change the fizzy drinks giant has brought in in the past year.
Last March, PepsiCo confirmed that its classic beverages now have 57% less sugar in them.
The classic Pepsi, which comes in a blue can, now has 4.55g of sugar per 100ml.
This replaced all previous classic Pepsi drinks.
A two-litre bottle now has 91g of sugar, reduced from 213g.
A 500ml bottle now contains 22.75g, down from 53.25g.
A 330ml did have 36g of sugar but this has been reduced to 15g.
Diet Pepsi and Pepsi Max have not changed.
The new formula only applies to Pepsi drinks sold in supermarkets and retail outlets.
PepsiCo has confirmed that venues such as pubs and restaurants will continue to serve the original product which contains 10.65g of sugar per 100ml for the time being.
Pepsi isn’t the only brand to undergo some work recently.
Most recently, shoppers have blasted WHSmith after the retailer removed “Smith” from its logo.
The high street retailer shortened its signs to simply say “WHS”, dropping the surname of William Henry Smith.
Suntory Beverage & Food GB&I also tweaked the flavour of its flagship Lucozade Original and Orange energy drinks.
The change is meant to give the drink a “more zingy” taste.
Elsewhere, in November Pepsi axed a classic Christmas favour as fuming shoppers cried “why” and beg the drinks giant to bring it back.
Plus, the soft drink brand is expanding its fruit-flavoured line-up and has launched a new variety.
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