Dedicated Taylor Swift fans spent hours lining up at Crown Melbourne’s pop-up merchandise store this morning – all with one goal – to secure the goods.
Belle together with her mum Jackie stayed at Crown overnight to ensure they were first in line at 7am.
Many already knew what they wanted, including Belle who tells 9honey she had her eye on the Quarter Zip Pullover and Tour Hoodie.
Watch the video above.
READ MORE: More tickets to Taylor Swift’s sold-out Eras tour are dropping today for less than $70 a pop
“I really love Taylor Swift. She’s my favourite person on the whole planet and I really wanted her merch,” she tells 9honey.
Swifties were prepared to spend big at the booked-out store, with Grace Karastamatis spending more than $900 merch – but it wasn’t all for her.
“I got a couple of hoodies for me and my girlfriends, a couple of t-shirts, a jumper for my co-worker, two posters and a tote bag.
”I scoped it out online a couple of days ago and we had the list ready to go.
She is off to the Saturday show, saying “she couldn’t even breathe” thinking about it.
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There was lots on offer, with prices ranging from $30 for the Midnights CD to $120 for the Tour Sweater.
The overall consensus was fairly positive, with fans just relieved to get their hands on merch.
”We bought a collection of pretty much everything basically,” Olivia Licciardi said.
”She is one of the most talented people of our era, not just her vocals but her lyrics and she writes them all herself.”
Securing tickets to the Eras Tour has been a difficult task for many, more than four million fans attempted to get their hands on tickets when they first went on sale.
Less than half of them actually managed to snag a seat at the concerts at Accor Stadium and the Melbourne Cricket Ground (MCG), leaving millions disappointed.
Kiara and Ruby were among those who missed out on the tickets, but that didn’t stop them from attending the sale today.
“I got a beige t-shirt and a jumper. I love Taylor Swift and I love her music,” 10-year-old Kiara said.
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Not everyone in line was a Swiftie, with Hayden Pinder getting in the line early to purchase merch for his wife – a die-hard fan who couldn’t attend in person.
“I know the sizes and I know the styles – I have a list and have a plan,” he said.
“I have heard nothing but Taylor Swift for the past six months and that was before she got the tickets.
“She is very excited and she has been working on her outfit at home and she has something like 80 bracelets at home so it will be big for her this week and she is super excited.
A full list of the merch available:
Black Tour T-shirt $65Beige Tour T-shirt $65Black Tour Hoodie $120Beige Tour Hoodie $120Bracelet $50Water Bottle $40Tour Tote Bag $50Canvas Tapestry $55Midnights Vinyl $80Midnights CD $30Tour Sweater $120Navy Long Sleeve T-shirt $85Quarter Zip Pullover $120Tour Poster $40
If you missed out on the pre-concert merch stand, the hotly contested merchandise will be on sale from tomorrow to Thursday from 10am – 6pm, near Gate 1 and Gate 5 of the MCG.
On show days external merchandise stands will be open from 12noon until after the concert.
Swifties have been warned supplies are limited and will be sold on a first-come, first-served basis.