FIRST sunscreen for beer drinkers to avoid sunburn in pub gardens finally unveiled.
A brewery company has produced the first sunscreen to protect boozers this summer, after pub gardens found to be the most common locations for sunburn.
SWCRsuncream – by Lucy BrimbleBeavertown Brewery ‘Oil Your Neck’ sunscreen[/caption]
Beavertown Brewery will be installing free dispensers for their ‘Oil Your Neck’ sun lotion in pubs across the country.
The lotion is designed to protect vulnerable skin areas such as the head, neck and shoulders.
It comes after research found only 18 per cent of adults always wear protection when enjoying a summer drink and over one third have been burnt while sitting outside in a pub.
When it comes to application, men are worse offenders than women as only 16 per cent always do this before enjoying a beer outside – compared to a fifth of women.
Tom Rainsford at Beavertown Brewery said: “Summer is one of the best feelings in the world, and even better when you’ve got a pint in your hand – less so when you’re sunburnt.
“We wanted to make sure Brits have the most enjoyable summer possible so we’re installing free dispensers and giving away thousands of free sunscreens across the UK.”
Of those who don’t use sunscreen, 18 per cent claim to never have any to hand, 17 per cent don’t like how it makes their skin feel and 28 per cent just simply forget.
For those who do apply skin protection, only less than half include it in their daily routine to decrease the chances of getting burnt.
This summer, with most Brits planning to enjoy pub gardens several times a month boozers will be at higher risk of UV rays.
Gill Nuttell, CEO and founder of Melanoma UK, said: “We are delighted to partner with Beavertown Brewery to raise awareness of sunscreen usage and sunburn prevention.
“Young adults, and men specifically, are a very difficult audience to reach to educate on the risks of sunburn.”
Beavertown will be giving away 10,000 of SPF 50 sunscreen sachets with pints of Neck Oil IPA at participating pub gardens across the UK.