SPOTIFY has made a major change requested by users for years – and it’s sure to take on YouTube.
The popular music streaming service is adding full length music videos to the platform for the first time.
SpotifyUK users will start seeing the option on their accounts[/caption]
Premium users in the UK and ten other countries will start seeing music videos from today for artists including Ed Sheeran and Ice Spice.
But US music fans will have to wait for now.
A new “Switch to Video” button will appear on tracks that have an accompanying clip to watch.
Users can flip their smartphone into landscape to enjoy videos in full screen.
Spotify is the world’s most popular music streaming service with more than 236million subscribers.
Fans have welcomed the announcement, saying: “You can finally watch music videos on Spotify!”
Another said: “Awesome, takes me back to the good old days with MTV.”
A third wrote on X, formerly known as Twitter: “Music videos definitely add another dimension.
“While it’s similar to YouTube Music, curious to see how you integrate them into the platform.”
How to watch music videos on Spotify
The ability is watch music videos on Spotify is in Beta at the moment, meaning the app giant are still doing tests.
It is initially rolling out to 11 countries for now, which are:
The UK
Germany
Italy
The Netherlands
Poland
Sweden
Brazil
Colombia
Philippines
Indonesia
Kenya
As it’s rolling out you may not see the option on your Spotify account immediately.
And it’ll only work on songs that have a video music uploaded – it’s going to take a while to get all music videos up.
If a track does have a music video you will see a “Switch to Video” toggle.
You can go back to sound-only by tapping the “Switch to Audio” button that appears.
The feature works on eligible accounts via iOS, Android, Desktop or TV device.