REVIEW: Trevor Noah hosted a Grammys for people who actually like award shows

Nobody sounded more excited about the Grammys than host Trevor Noah, whose highly-caffeinated opening monologue included going around the room and marvelling at the stars in attendance, frequently asking, “Are you kidding me?”

It was tempting to say, “Dude, you’re the comic, you’re supposed to be kidding me.”

Yet Noah’s relentless positivity might be onto something in terms of recognising the relationship between the host and a shrinking award-show audience that doesn’t necessarily want to be told how uncool they are for carving out a few hours to watch.

Watch the video above.

READ MORE: Pink emerges in popular Aussie hotspot with kids

Through the years, that’s become a popular semi-ironic posture for award-show hosts, from Ricky Gervais’ acerbic, I-don’t-need-this-stinking-job stints at the Golden Globes to Jo Koy’s attempt to approximate some of that snarkiness in his Globes outing last month, which fell about as flat as a stand-up act can and put Koy on the defensive in its aftermath.

Comics can garner applause and earn street cred for letting some air out of the pomposity of these events. If the people inside the room don’t laugh or appear uncomfortable, the theory in certain circles is, “Hey, they’re privileged celebrities who can’t take a joke, that’s on them.”

The reality, though, is “How it plays in the room” only represents part of the equation, and an equally significant one – certainly to the networks carrying these telecasts – is how the material plays to an audience at home. That’s where the disconnect in a detached, isn’t-this-silly, too-cool-for-school attitude might be the most pronounced.

Click the image below to see all the glamorous looks on the 2024 Grammys red carpet at 9Honey Style.

READ MORE: All the clues that pointed to Taylor Swift dropping a new album

Noah has consistently offered a clear counterpoint to that in his Grammy appearances, giving the impression of relishing his front-row seat.

Anthony Anderson also played the role of unabashed cheerleader and TV fan in hosting this year’s strike-delayed Emmy Awards, which, not necessarily thanks to his efforts, was widely and rightfully deemed one of the best of those ceremonies in years. (It was also the lowest-rated Emmys ever, for various reasons, so the good tidings didn’t translate into more viewers, just more satisfied ones.)

None of this invalidates casting a jaundiced eye toward the absurd aspects of award shows, or the idea of trying to get music, pop or TV stars to laugh at themselves.

For a daily dose of 9Honey, subscribe to our newsletter here. 

READ MORE: Danny Masterson’s ex Bijou Phillips makes rare statement

What has changed is the nature of the audience, as the percentage of the population watching award shows has dwindled – a dynamic hastened by the pandemic, the streaming age, and an overflowing abundance of options – leaving behind a core constituency that doesn’t need to be told what they’re watching is stupid, with the inherent implications of what that might say about them for tuning in.

Notably, hosting award shows has become one of the more thankless tasks in showbiz, so much so that the Globes – which admittedly suffered from its own spotty history and past scandals – essentially had to settle for Koy after other comedians declined the gig.

The fact that ABC will again turn to its in-house late-night star, Jimmy Kimmel, to host the Oscars for the fourth time also reflects that more novel candidates aren’t salivating at the opportunity.

READ MORE: Buckingham Palace reveals King Charles III’s cancer diagnosis in statement

READ MORE: Harry flying solo in race to be at father’s bedside

Simply put, award shows have moved into a more defensive mode, less about chasing elusive viewers than preserving the ones they attract.

On a rain-soaked night in Los Angeles, Noah tried to inject a ray of sunshine into the Grammys, celebrating the music and the stars.

Even if his approach occasionally felt a little over the top, it at least reinforced why somebody might want to share in that.

No kidding.

   

Advertisements