Global sports brand PUMA collaborates with Dubai Sports Council to create a unique floating football pitch off the shore of iconic Palm Jumeirah. As a part of Dubai’s 30×30 initiative, The Fearless Arena brings the beloved game of football from the stadium to the sea with the aim of inspiring and encouraging people to be active and bring the community together to enjoy this one-of-a-kind experience.
Every element of the pitch from its bold graphic design to the structural layout embodies PUMA’s Generation Fearless campaign; where being fearless is all about being yourself, backing yourself, and staying loyal to your own style. When you’re fearless, you see nothing but potential in every moment, every action, whatever you do, do you.
The Fearless Arena is located on the water at Club Vista Mare surrounded by a breathtaking Dubai skyline and beautiful beach. Teams are welcome to reserve the venue free of charge for a five-a-side game by booking at PUMA.com. The pitch is available for one-hour slots starting from Saturday, November 19th – Sunday 27th, from 8am – 10pm. For each game, all players will be provided with PUMA’s new ULTRA and FUTURE 1.4 football boots to play in during their time on the pitch.
PUMA brand ambassador and world record holder Usain Bolt visited the arena on Monday morning alongside high profile names such as paralympic athlete Felix Streng, Chief Commercial Officer at City Football Group Esteve Calzada and former Cameroon football player Patrick M’Boma, who together enjoyed a friendly game under the sun.
In order to involve a wide range of all age groups, including the tiniest football enthusiasts, PUMA has partnered with Manchester City Academy, GEMS, and CB Football Management to develop fun games and youth tournaments throughout the duration of the event.
Since the reveal of the arena on @PUMAME the response has been incredible, and bookings have almost sold out. Be sure to book your session soon for a chance to play on The Fearless Arena.
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