PRIME drink entrepreneur KSI saw assets in his business hit £11.9million last year, new paperwork reveals.
The social media influencer, rapper and crossover boxer paid himself a £1m dividend as cash rolled in on the back of his music and promotional work.
GettyKSI drinking a bottle of Prime[/caption]
Sales of his Prime Hydration drink – which he promotes with US star Logan Paul – have rocketed since its introduction last year and helped to boost his wealth.
After creditors, which include a £1.9m tax bill, were paid his business, The Throne Holdings Limited, was left with reserves of more than £5m.
As well as the bumper dividend KSI, real name Olajide Olatunji, 29, also advanced himself more than £5m from the company, which is due to be paid back with interest.
As well as a hugely successful music career KSI is one of the UK’s most sought after influencers with three YouTube channels with 41million subscribers and over 10billion video views.
His most recent album, All Over the Place, went straight to number one and he has had five top five hits.
KSI also has a successful career as a celebrity boxer, has acted in a film and says he owns ten properties around the UK.
In his tell-all Amazon Prime documentary, he gave fans a tour of his stunning three-storey home worth over £10m.
KSI last boxed in January, knocking out YouTuber Faze Temperrr, 29, to take his boxing record to five wins and one draw.
That blemish came against Paul, 27, in 2018 but he won the rematch when they turned professional a year later.
They have since formed a friendship and in 2022 revealed the launch of Prime – to much success.
Already it has an estimated value of £18m and has fans so desperate to get their hands on it there have been fights in shops.
Looking ahead, Prime are set to debut a range of new flavours in 2023.
KSI and Paul hope that will keep the thirst for Prime going as they enter their second year in business together.
Prime founders KSI and Logan Paul Read More