IT might feel like Google has had the same logo forever – but it’s actually been tweaked several times.
In fact, the colors have even been switched right before your eyes.
Google / Wikimedia CommonsGoogle’s first logo – September 28, 1997 to October 29, 1997[/caption]
Google / Wikimedia CommonsGoogle’s second logo – October 30, 1997 to May 30, 1999[/caption]
Some of the changes have been very clear and noticeable, while others are harder to spot.
But we’ve found five times when the color or shade of the Google logo has been changed.
The original logo had a completely different color ordering.
It was used from September 28, 1997 to October 29, 1997 and had a light green G and L, a red O and E, a yellow O, and a blue G.
The second logo ran from October 30, 1997 to May 30, 1999.
It used the current color ordering that has remained ever since: a blue G, a red O, a yellow O, a blue G, a green L, and a red E.
But it had one strange addition: a blue exclamation mark at the end.
A third logo was introduced on May 31, 1999 and was used until May 5, 2010.
This shifted to darker blues, reds and greens – and dropped the exclamation mark completely.
For the fourth logo, the blues were switched for a much lighter shade – and the red and greens became slightly lighter.
Google also switched the yellow O for a far more orange color.
This ran from May 6, 2010 to September 18, 2013.
The fifth logo was used between September 19, 2013 to August 31, 2015.
This logo dropped the on-letter shading for a much flatter design.
And the dark blue was switched for a lighter option.
The lack of shading also means the other colors look slightly lighter.
Finally Google shifted the logo to the current design with a new custom font, which has been in place since September 1, 2015.
Once again the blue is a lighter shade, but the other colors are mostly the same.
The latest logo looks brighter overall, with a flatter sans serif typeface.
You’ll find this across a range of Google apps and services.
Some of the changes have been very subtle, so only the most eagle-eyed Google fans will have noticed the tweaks.
But given that it’s one of the most eye-balled logos in the world, it’s no surprise that Google is constantly trying to perfect it.
Google / Wikimedia CommonsGoogle’s third logo – May 31, 1999 to May 5, 2010[/caption]
Google / Wikimedia CommonsGoogle’s fourth logo – May 6, 2010 to September 18, 2013[/caption]
Google / Wikimedia CommonsGoogle’s fifth logo – September 19, 2013 to August 31, 2015[/caption]
Google / Wikimedia CommonsGoogle’s sixth logo – used since September 1, 2015[/caption] Read More