OREO unveiled a new sample clothing item this winter season called a puffer “snacket.”
The popular cookie, known for its classic black-and-white aesthetic, released a first-of-its-kind jacket to make snacking on the go that much easier.
The company’s take on the popular winter coat has crush-proof pockets using unique technology and anti-melt material — which ensures that OREOs are kept at the perfect temperature, according to the brand’s parent company, Mondelez International.
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The test sample jacket is a bright blue hue, which also includes a cookie dispenser so that people can easily share OREOs when out and about.
Mondelez also said the jacket has shape-shifting technology — which allows the wearer of the jacket to have a hands-free snack-sharing experience.
The puffer jacket has OREO-branded lining, a cookie arm patch and a zipper in the shape of a mini OREO, according to Mondelez.
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OREO’s “puffer snacket” took over 100 hours to create, the company said — and it had five prior versions before the clothing item was perfected.
Mondelez International brand manager Josep Sallares said in a media statement that the OREO puffer snacket is a “great example of how we can inject some playfulness at a time of year that’s often quite stressful.”
But if you want to get your own puffer snacket this holiday season — you might have to wait a bit longer.
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“Although this particular jacket is not available to purchase, we won’t rule out a return by popular demand in the future,” he noted.
Plunge Creations fashion designer Samara Potter helped develop the prototype.
She said in a media statement that the design was inspired by “snack-core” — “an emerging fashion trend that fuses street style with functions that make snacking on the go feasible.”
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Potter also said the creators “hope this new style inspires people to playfully enjoy their favorite snack on the go.”
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