MEN can now take erectile dysfunction drugs in the form of a breath mint.
Hard Mints from Hims are a £2.25-per-use Viagra-style medication that lasts up to 36 hours.
Jam Press/HimsHard Mints from Hims are new Viagra-style drugs that let men take erectile dysfunction medication discreetly[/caption]
They can be taken discreetly as a chewable mint an hour before needed and contain the same active drugs as the little blue pill, as well as Cialis.
The mints can be bought online after a consultation with a healthcare provider, the brand said.
Announcing the drugs would be available across Britain this month, Hims & Hers chief medical officer Dr Patrick Carroll said they can help men feel “empowered”.
He said: “We are excited to expand access to Hard Mints by Hims across the United Kingdom.
“We are continuously striving to develop innovative solutions that make it easy for people to prioritise their health.
“With this expansion, we hope to provide an easier way for men to incorporate wellness into their lives.”
Around 16.5million men in Britain are affected by erectile dysfunction, with around half of those aged 40 to 70 blighted by it.
The NHS last year spent £18.3million on prescriptions for meds to treat it.
Hims Hard Mints contain sildenafil and tadalafil, the active ingredients in Viagra and Cialis respectively.
They work by suppressing an enzyme called PDE5, which allows blood to flow more freely through the body, including to the penis.
A Hims spokesperson said: “More blood flow to the penis means harder, more satisfying erections once you’re sexually stimulated.”
The exact dose of each drug customers are given in each pill is determined by a healthcare provider after a consultation, and is personalised to their needs.
The NHS warns against taking sildenafil if you have had an allergic reaction to it, are taking other drugs for conditions like chest pain, or are suffering a heart or liver problem.