MORRISONS is making a huge change to its loyalty card scheme as part of a shake-up – and shoppers will love it.
The supermarket changed its loyalty card scheme in 2021 – ditching the Morrisons More brand and ending points collection.
GettyMorrisons is making a huge change[/caption]
The current loyalty scheme – called My Morrisons – gives customers digital coupons that can be used for instant savings.
But Morrisons has confirmed that it is bringing back More Points and More Card Fivers as part of a trial.
It will start tomorrow (Tuesday, April 25) in 20 stores in the North East. The Sun has asked for a full list of stores taking part.
These shoppers will earn £5 to spend at Morrisons for every 5,000 points they accumulate.
To put this into perspective, you earn five points for every £1 you spend at Morrisons – meaning you need to spend £1,000 to get 5,000 points.
Drives will also be able to earn five points for every litre of fuel bought in a Morrisons petrol filling station.
A launch date for the new scheme has not yet been confirmed, but it is expected to happen over the summer.
A Morrisons spokesperson said: “We are continuing to invest in our loyalty scheme to make sure it offers our customers great value and builds on the popularity of My Morrisons Exclusives.”
How does Morrisons loyalty card scheme work now?
Instead of getting points, shoppers currently receive digital coupons that can be used for instant savings in stores.
So shoppers don’t currently earn anything on their shopping, but they get “personalised offers” and coupons to get money off your groceries.
Last year, the supermarket launched a “basket bonus” which rewarded shoppers who made sure to scan their My Morrisons card or barcode on the app at checkout.
Members of the My Morrisons loyalty scheme can also take advantage of exclusive member-only discounts.
Customers will need to make sure they scan their physical loyalty card or the My Morrisons app at checkout to secure the discounted food.
The discounted products are available in-store at all 498 Morrisons stores.
Shoppers who aren’t a member of the loyalty scheme will have to pay normal prices and won’t get access to these exclusive discounts.
How can I get a My Morrisons card?
The My Morrisons App can be downloaded from the Android or Apple stores.
You can register for a digital or physical card by signing up on the app.
Customers can also register online at www.mymorrisons.com for the website experience.
If you still have a physical card, you can get paper vouchers printed at the till when you shop.
How does the Morrisons loyalty card compare to other supermarkets?
Asda Rewards
Asda Rewards, which launched last summer, gives shoppers money back when they buy “star products” or complete spending missions.
These offers are personalised, but typically a new customer might be offered £1 for spending £75.
The money earned goes into your “Cashpot”, which can then be exchanged into a voucher in the app, to be redeemed at the till or by entering the code at the online checkout.
Tesco Clubcard
You get one Clubcard point for every £1 spent in-store and online or £2 on fuel from Tesco petrol stations.
From June 14, this will change to one point for every two litres of fuel you buy (excluding Esso filling stations at Tesco Express stores, where you get one point for every £3 spent).
Points are turned into vouchers on the Tesco Grocery & Clubcard app or your online Tesco account.
Each point is worth 1p in Tesco, but they are currently worth three times the amount when you convert them into vouchers for Tesco’s partners.
Clubcard shoppers also get cheaper prices on a wide array of products.
Sainsbury’s Nectar Card
Nectar customers can use their card to collect points, either on a smartphone app, or with a physical card to collect and spend points.
You get a minimum of one point per £1 in stores and online at Sainsbury’s, plus bonus points are available on the Nectar app, via paper coupons at checkouts, or sent in the post.
You can also get one point for every litre of fuel at Sainsbury’s petrol stations. One point is worth 0.5p when shopping with the retailer.
Sainsbury’s recently launched “Nectar Prices”, which gives members discounts on over 300 items in store and online, with selected products at 5%.
Products on offer include Fairy washing up liquid, Heinz ketchup and Pampers nappies.
Nectar customers can also get extra personalised prices through Your Nectar Prices on the Nectar app, when shopping in store with SmartShop.
Lidl Plus
Lidl Plus offers rewards for hitting certain spending milestones over a month, with a free bakery item for spending £50 in a week, £2 off for spending £100, a free product such as a pack of nuts for spending £150 and £250 spent gets you 10% off your next shop.
Iceland Bonus Card
Instead of rewarding spending, you get rewarded for saving instead.
Load cash onto an Iceland Bonus card in-store, online or via the app and for each £20 you put on, £1 will be added to the balance.
You can only spend the money in Iceland.
Co-op Loyalty Card
Co-op membership costs £1.
You get two personalised offers each week to choose from via the Co-op member app, based on what you typically buy, which Co-op says creates up to £60 a year in savings.
If a member spends £20 on Co-op own brand products they’ll get 40p back on their card to spend in store and a further 40p will be split between community funds.
Co-op has also announced it is introducing new member prices to help its loyal customers save more when shopping in its stores – with savings of up to £300 a year.
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