FANS labelled Michael Owen “beyond Partridge” as they cringed at the England legend fronting a new fashion range from Peacocks.
Observers couldn’t keep it zipped when they saw the striker-turned-pundit promoting the conservative clothing.
Michael Owen has amused fans with his latest ventureGetty
One harsh fan joked: “A rare perfect brand/personality match.”
Another said: “Oh my God. The horror of mundanity.”
The former Liverpool hero posed and pouted in a range of safe, neutral colours, as well as heading and kicking a ball in some clips.
But more than one fan compared him to comic character Alan Partridge, a tacky broadcaster who preened around in “sports casual” clothing.
“It’s beyond Partridge,” claimed one viewer of the Peacocks adverts, and “So Partridge,” said another.
To be fair to the ex-Manchester United and Real Madrid man, Peacocks might be partly to blame as some fans thought it was cheesy to label the range “as seen on Michael Owen”.
One verdict in particular could make the 43-year-old equally shirty – this time a comparison with a genuine presenter aged 66.
That observer said of Owen: “He’s slowly morphing into Richard Keys.”
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He was also damned with the faintest of praise.
One fan argued: It’s just the most perfect Owen inspired colour palette you’ve ever seen. Shame there isn’t an actual beige though.”