We’ll keep it brief: on Feb. 27, Michael B. Jordan re-established his title as sexiest man alive, debuting his first-ever partnership with Calvin Klein. The “Creed III” star and director modeled underwear in a series of black-and-white photos for the rollout of the brand’s spring campaign, which will launch in full on March 15.
According to a press release, the shoot was designed to highlight Jordan’s confidence, discipline, and physical intensity . . . and the photos definitely delivered. In every frame, Jordan wore new Athletic and Modern Cotton Performance underwear with the Calvin Klein logo emblazoned on the waistband. In some scenes, he worked with accessories, pulling off a pair of jeans or fighting a white tank top off his chest. But in others, he posed with nothing but the briefs, staring at the camera head-on and stretching all the way out on his side.
This may be his first Calvin Klein campaign, but Jordan is certainly no stranger to fashion. His red carpet outfits have included sequin suits, Off-White belts, and Louis Vuitton harnesses. He memorably wore matching Prada outfit with ex-girlfriend Lori Harvey while visiting Las Vegas. That’s not to mention his previous work with Coach, where he starred alongside Jennifer Lopez in a number of campaigns.
With this latest gig, Jordan continues to claim space in the fashion industry, and we’re not complaining. Read on to get a closer look at all his talent.