MERCEDES has blown fans away with a new steering wheel addition that has never been seen before in Formula One.
Teams are prepping their new cars in testing sessions for the upcoming season, which starts in Bahrain on March 9.
RexLewis Hamilton will be racing with a brand new addition to his steering wheel this season[/caption]
X @mercedesamgf1The Silver Arrows have added a new button with the WhatsApp logo on their steering wheel[/caption]
Mercedes are trying to bounce back this season after back-to-back Red Bull domination in both the drivers’ and constructors’ championships.
Lewis Hamilton is entering his final year with Mercedes and aiming for a recording-breaking eighth world championship before heading to Ferrari.
And the German garage are trying to find new ways to gain an advantage over their opponents – and to give their sponsors a better showing.
Toto Wolff’s team signed a sponsorship deal with WhatsApp and have been very creative in promoting their recent partnership.
WhatsApp’s iconic green logo will replace the former yellow communications button that allows drivers to speak to staff on the pit wall to get information throughout the race.
To announce the new design Mercedes posted an image of the WhatsApp button on their X account.
And fans are stunned by the marketing move from Mercedes.
As one F1 follower said: “Admin is this real?”
While another added: “WhatsApp button looks so cool.”
A third then put: “Ok, this is brilliant marketing.”
An F1 car’s steering wheel consists of 25 individual buttons and switches with each feature having to be easily accessible to drivers on the circuit.