A MAJOR supermarket is selling Cadbury Freddos for the original price of 10p – but the deal won’t be around for long.
The bite-size 18g Dairy Milk bars usually cost 25p these days – something that has angered Freddo fans over the years.
PA:Press AssociationSainsbury’s is slashing the price of Freddo’s to just 10p[/caption]
But Sainsbury’s has answered shopper’s prayers by slashing the price of the chocolate treat.
From tomorrow (April 17), shoppers will be able to pick up a Freddo for just 10p in celebration of 200 years of Cadbury.
The last time the chocolate bar was this price was a whopping 17-years ago.
But the joy is set to be short lived, as the supermarket’s offer is set to expire on May 7.
Plus, you’ll have to be signed up to the supermarket’s free Nectar card loyalty scheme to grab a bar at 10p.
All you’ll need to do to benefit from Nectar Prices is to scan the app or swipe their card at the till to save.
Rachel Clark, director of grocery for Sainsbury’s said: “We’re delighted to be celebrating such an iconic moment for Cadbury and its milestone of 200 years as a loved chocolate brand.”
Remember, prices can change daily at this time of the year so it is best to do your own comparison to make sure you are getting the cheapest deal.
You may have seen Freddos go for 10p as part of different offers, or at your local corner shop, since their price officially increased.
You can use price comparion sites such as Google Shopping and Trolley.co.uk to compare prices across different retailers.
How have Freddo bars changed over the years?
Freddo bars – or Freddo Frogs as they were originally called – were created in 1930 by the MacRobertson’s chocolate company.
In 1967, the chocolate bars became part of the Cadbury’s product range after MacRobertson’s were sold to the company.
The bars were originally released to the UK market in 1973 and had bright coloured wrapping in orange, yellow and blue before they were withdrawn from the market in 1979.
They were later relaunched in the UK 15 years later in 1994.
In 2007, the price of a Freddo was hiked for the first time in 13 years to 15p.
In 2009, the wrapping underwent a redesign and featured a new, glossier Freddo design.
In 2017, there was widespread outrage when Freddos become 30p.
To appease Freddo fanatics, Cadbury’s slashed the price to 25p.
Other variations of the chocolate bar have been launched including having a cream or caramel centred flavouring.
A timeline of the rising cost of a Freddo
HERE is how much a Freddo has risen in price by since 1994:
1994 – Freddo re-launches in the UK priced at 10p
2007 – The price is hiked for the first time in 13 years to 15p
2010 – Another price hike: this time to 17p
2011 – Just one year later, the price creeps up to 20p
2014 – Fans are incensed when the cost rises again to 25p a bar
2017 – There is widespread outrage when Freddos become 30p
2018 – Cadbury slashes the price to appease fans and a bar costs 25p again
What is the Nectar Card?
Sainsbury’s has been part of the Nectar scheme since 2002, buying it out in 2018.
Under it, customers collect points when buying certain products or goods, in-store and online.
You receive one loyalty point for every £1 spent.
You also get one point for every £1 spent on fuel bought at Sainsbury’s petrol stations and can pick up points at hundreds of partners as well, including Esso and eBay.
You can register and download an e-Nectar Card by downloading the app on your smartphone.
You then have to swipe it every time you shop and the points are added to your account, which can be used to get money off future purchases.
Each point is effectively worth 0.5p, meaning you need 500 points to get £2.50 off.
Sainsbury’s also launched Nectar Prices in April, offering customers exclusive discounts on hundreds of products in a bid to rival Tesco’s Clubcard.
It has since rolled out Nectar Prices to over 5,000 products as it looks to draw customers in from other retailers.
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