KITKAT is launching a new item perfect for breakfast fans.
The product is the KitKat Cereal, and it will be hitting UK supermarkets from next month.
AlamyA new Kit Kat cereal will be hitting UK supermarkets next month[/caption]
The KitKat Cereal, made by Nestle, will include chocolate and wafer cereal squares.
It’s said to “maintain the essence” of the popular chocolate and includes 7.4g of sugar per 30g serving – or 8% of an adult’s recommended daily intake.
The Sun has asked Nestle which supermarkets will sell the product and exactly when it will hit shelves next month, and we’ll update when we know more.
We’ve also asked how much a box will cost.
Sarah Fordy, head of marketing at Cereal Partners UK and Ireland, which makes Nestle cereal, said: “This exciting new cereal delivers a delicious taste of KitKat and has been developed to cater to consumers who are looking for an occasional, indulgent breakfast option, that can be enjoyed as part of a balanced diet.”
It follows on from a hit to Nestle’s profits last month, when inflation caused net sales to fall by 45% as it hiked the price of products.
However, the chocolate giant confirmed KitKat sales were on a high last year and remain that way currently.
At the end of last year, Nestle decreased the size of its Quality Street tubs from 650 grams to 600 grams, but charged the same price of £4.
This was the first time it shrunk the size of its tubs in four years.
The last time was 2018 – when the Christmas-favourites went down from from 750 grams to 720 grams.
Nestle said it based its decision off the cost of manufacturing, transport and ingredients along with customer interest preferences.
Companies including Nestle, Flora, Unilever, Reckitt Benckiser, Cadbury’s, Richmond sausages, Kleenex, and Mars have all been steadily shrinking pack sizes but sticking with the same price in a move to combat rising costs.
Nestle also decreased the size of its Aero sharing bags by 7% and M&M crispy pouches by 13% despite both chocolate bags saying “more to share”.
Elsewhere, tubs of Flora shrunk last year too from 500g to 450g but the price stayed the same.
And inflation has hit other companies hard too – Greggs and Costa are among those who’ve had to hike prices in order to stay afloat.
However, Greggs has since confirmed the price of its sausage rolls will not be rising again in the near future.
But in terms of new products, Nestle isn’t the only chocolate brand introducing a new treat this summer.
Terry’s fans are going wild for a new chocolate orange ice cream flavour hitting shelves at Iceland this month.
The sweet treats will be available in “selected” Iceland stores across the UK later this month.
You can find your nearest Iceland store by heading to the supermarket’s website and searching “store locator”.