BRITS spend a total of 37 hours-a-year – nearly a full working week – trying to make up their minds on what to eat.
A poll, of 2,000 adults, found the typical person spends 43 minutes each week deliberating what to have – with dinner being the most challenging decision for 57 per cent.
SWNSA poll, of 2,000 adults, found the typical person spends 43 minutes each week deliberating what to have[/caption]
Dave Phillips/PinPepSam Thompson said: ‘When it comes to that final meal of the day, I know the struggle is real’[/caption]
When it comes to this indecision, the top reasons include a lack of inspiration, the struggle to find the right recipes and the problem of too much choice.
Three in 10 have even decided on a meal, only to find they didn’t have the necessary ingredients to make it happen.
Decisions at dinner time have become a real bone of contention for 10 per cent who admit they have daily debates with their partner about what to have.
It would appear ‘food-min’ is taking over our lives – as 42 per cent of indecisive Brits find themselves staring into the fridge for dinner ideas – and 48 per cent raid the cupboards for inspiration.
The research was commissioned by Dolmio, as the brand launches a Drive-Thru at Sandbach Services on the M6, the UK’s busiest service station, alongside Dinner Collection Points in London’s busiest train stations.
Each will dish out ready-to-cook meals to commuters and travellers to help settle dinner debates by being armed with the right ingredients.
Opening the doors to the Drive-Thru, TV and radio personality Sam Thompson said: “When it comes to that final meal of the day, I know the struggle is real.
“Though pasta is my go-to comfort meal whenever I’m feeling unsure. If you’re a penne fiend like me, carbonara is the one.”
The study also found, when it comes to indecision, 21 per cent believe their own lack of time to plan is to blame, and 11 per cent aren’t able to find appealing recipes.
And the average adult starts to deliberate about what to eat at 15:10 each day, when ‘dinnertime doom’ kicks in – the confusion over what to put on your evening plate.
As a result, 47 per cent have forced down a meal they didn’t really want, just to save making a decision.
The study, conducted via OnePoll, also revealed the other things the nation spends hours mulling over, including what TV series to watch, whether to have a second cup of tea and if it’s a ‘hair wash day’.
In general, nearly three in 10 (28 per cent) would describe themselves as indecisive, with 30 per cent saying it gets more difficult to make a choice the later in the day it is.
Spokesperson for Dolmio, Sian Gavin, added: “Day-to-day life can be hectic and we’re forever having to make decisions, so choosing what to have for dinner is just another thing added to our plate (pardon the pun).
“We look forward to inspiring our drive-thru customers this week.”
Dave Phillips/PinPep‘We look forward to inspiring our drive-thru customers this week’[/caption]“}]]