A ICONIC retro dessert is making a big comeback as Brits look to spend less on sweet treats.
Shoppers are spending more time in the frozen aisle to cut costs while still enjoying something sweet from time.
The iconic arctic dessert is making a comebackGetty
It comes as the UK battles through a cost of living crisis and rising food prices.
Sales of Arctic Rolls have risen by 143%, according to research by Ocado
Shoppers can get it for as little as £2.90 from Ocado or even cheaper at £2 from Waitrose – though of course do shop around for the best deal.
The Arctic Roll was invented in the 1950s by Dr. Ernest Velden.
In the 1980s, more than 40 kilometres of the arctic roll were sold each month.
But sales melted away in the 90s and Birds Eye, the manufacturer of the dessert, stopped producing it.
However all was not lost as in 2008 the nostalgic item came back, and now shoppers are loving it.
But Arctic Rolls aren’t the only nostalgic puds making a comeback.
Apple Strudel sales have risen by 63% and Jam Roly Poly’s by 59%.
Also seeing a rise in sales is an ice-cream favourite – Vienetta – which has seen sales rise by 55%.
Helen Munro, buying manager for frozen at Ocado Retail said: “Demand for frozen desserts has grown significantly since the start of the year, despite the colder temperatures.
“Many of our customers are looking to waste less so are opting for products that last longer, and frozen desserts fit that bill well.”
Last year, Heinz brought back its controversial baked beans pizza.
After disappearing from supermarkets in 2003, the £3 frozen ready meal is set to return to Iceland stores from November 14.
Before that, John Lewis brought back it’s Quality Street pick ‘n’ mix stands to customer fanfare.
Plus, Greggs also brought back its famous Festive Bakes last Christmas.
Frozen food can often be a cheaper alternative to buying fresh as the items won’t be at risk of going off.
The average household chucks out £60 worth of food every month – and with soaring inflation, it’s important to cut back on waste.
On top of that, food inflation shot up to 17.1 per cent in February and supermarket prices are now the second biggest worry for people, after soaring energy bills, according to Kantar.
It means that the average grocery bill is costing £811 more a year, compared to a year ago.
So, if you’re after ways of storing your food better, one savvy mum has revealed how she saved hundreds of pounds a year on her food bills just by organising her freezer.
Heidi Philips keeps a list of everything she has in her freezer and updates it every week before she visits the supermarket.
She also cleverly stores her food together in groups and even labels her leftovers so she can clearly see what she’s got.
A weekly shop for her and her 16-year-old daughter, Marla, used to cost upwards of £100, plus trips to the local corner.
Now, Heidi spends just £80 a week in total without having to top up her shop mid-week.
How much does it cost to run a fridge freezer?
The exact cost of your fridge freezer will depend on the model of the fridge, the size, any special eco settings, how you use it and how much you pay for energy.
But according to price comparison site Uswitch, the average fridge uses 166 kWh of energy per year, working out at a cost of £56 a year.
That’s 0.6p per hour.
However, your costs might be higher or lower depending on if you’re on a fixed tariff and when you agreed to it.
How to save on your supermarket shop
There are plenty of other ways to save on your supermarket shop.
You can try looking out for yellow or red stickers on products which show when they’ve been reduced.
If the food is fresh you’ll have to eat it fast, or freeze it to have another time.
Sometimes even timing your shop to stock up just as items are discounted on the shelves can help you get the best bargains – lots of shoppers have said this is in the evening typically.
Making a list could save you some money too as you’ll be less likely to make any rash purchases when you get to the supermarket.
Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.
That means going for “own” or “value” type products instead of “finest” or “luxury” lines.
Plenty of supermarkets run wonky veg and fruit schemes as well where you can get cheap prices if they’re misshapen or imperfect.
For example, Lidl runs its Waste Not scheme offering boxes of 5kg of fruit and vegetables for just £1.50.
Parents can get up to £442 in Healthy Start vouchers that they can use at the supermarket, on food and more for their children, for example.
Plus, many councils offer supermarket vouchers as part of the Household Support fund – so you can make your money go further with the extra support available.
Do you have a money problem that needs sorting? Get in touch by emailing [email protected]