A HUGE high street brand is to open new shops with a different style – and Paperchase fans will love it.
WH Smith will launch new high-end stationary and souvenir shops called Curi.o.city.
WH Smith is to launch new shops called Curi.o.city
The first new store will open in Gatwick airport’s south and normal terminals on March 16, according to The Times.
It will be followed by another store opening in King’s Cross railway station in London at the beginning of April.
The new shops will sell gifts, stationary and souvenirs – filling the gap on the high street left by Paperchase.
The Sun has asked WH Smith for a full list of locations where Curi.o.city stores will open.
Paperchase collapsed into administration in February after it failed to find a buyer.
While supermarket giant Tesco stepped up to buy rights to the brand all 106 stores will close forever.
The move put 1,000 jobs at risk, but the exact date on which the closures will take place is yet to be announced.
WH Smith has hired employees from the Paperchase head office and has taken over the store’s concession stand in Selfridges, Manchester, according to reports.
The stationer has more than 1,700 stores, with 590 travel branches and 530 high street stores.
WH Smith isn’t the only retailer looking to expand this year.
Aldi is to open nine new stores across the country by the end of the year.
While Poundland is to open 50 new stores this year and create 800 new jobs.
High street giant M&S is also set to open the doors to 20 new shops this year.
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