Coca-Cola launching brand-new flavor

Coca-Cola is rolling out a new flavor of its popular soda brand later in the month. 

Coca-Cola Spiced, unveiled Wednesday, combines the “iconic taste of Coca-Cola with a burst of refreshing notes from raspberry and spiced flavors,” the company said. It will be a permanent member of the brand’s North American slate of soft drinks.

Retailers across the U.S. and Canada will start carrying Coca-Cola Spiced on Feb. 19. The company added a clock to its website to count down to the release.

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Consumers will be able to get the new flavor in either the full-sugar version or zero sugar.

The last time Coca-Cola launched a new flavor permanently was more than three years ago, according to the company. It has previously offered flavors like Y3000 and Dreamworld on a temporary basis.

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Coca-Cola, which also owns Fanta, Dasani, Minute Maid, Topo Chico and other beverage brands, announced the new flavor just less than a week before it is due to release its fourth-quarter financial results.

In its most recent annual report, the company said its various beverages “account for 2.2 billion of the estimated 64 billion servings of all beverages consumed worldwide.”

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It also reported Coca-Cola products made up 46% of the 32.7 billion total unit cases it sold in 2022.

   

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