CHELSEA are planning to end their big money sponsorship deal with Three as Todd Boehly pursues a more lucrative deal, according to reports.
The American owner has overseen a huge transfer splurge in January as the Blues recruited some of the most promising talent from around Europe.
ReutersThree have had their logo on the front of Chelsea shirts since 2020[/caption]
The spending has left rival clubs scratching their heads with financial fair play rules meant to restrain the richer clubs.
With the window closed, Boehly now appears to have turned his attention to boosting the club’s revenue to help comply with transfer rules.
The Telegraph report that the consortium led by Boehly are looking to move on from the deal with Three.
The phone company’s logo has featured prominently on the Chelsea kit since 2020 in a deal worth £40m-a-year.
But reports say the new ownership believe they can strike a far more lucrative deal than that with Three.
The club are said to have no plans to extend the contract beyond this season.
Three angered some Chelsea fans last season after publicly asking for their logo to be removed from the football shirt.
Their request came amid Russia’s invasion of Ukraine when Roman Abramovich came under heavy scrutiny for his relationship with the Kremlin.
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The issue would eventually lead to Abramovich selling up to the Clearlake group led by Boehly.
They have overseen a dramatic first season at Stamford Bridge which has included heavy spending during both the summer and winter windows and the sacking of Thomas Tuchel early in the season.