THE World Cup is arguably the biggest sporting event in the world. As such, it should come as no surprise that many punters look to win money by backing the teams and players involved.
Bets can be placed from the opening fixture up until the final. Whether you are looking to place a pre-match, live, or outright bet on the tournament, a host of World Cup offers will be available.
World Cup Betting Offers
Where can I find the best World Cup offers and free bets? On this page, we will deliver the leading World Cup promotions available in the UK. We will also discuss the most popular markets surrounding the event in Qatar.
Best World Cup 2022 betting offers from UK bookies
bet365SpreadexBetaway888sportParimatchUnibetLadbrokeskwiff William HillBetVictorBetfredCoralBetfair
A Closer Look at the best World Cup betting offers
Top online bookmakers offer a welcome offer in an attempt to entice new customers. Some are specific to the World Cup, while others are more generic. Let’s now take a closer look at the World Cup betting offers awaiting punters in the UK:
1. bet365 – bet £10 get £50 in free bets
T&Cs: *Open account offer. Bet £10 & Get £50 in Free Bets for new customers at bet365. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of qualifying bets. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply 18+ Begambleaware.org
New customers at bet365 can claim £50 in free bets from a qualifying bet of just £10. In order to claim your free bets, simply place a qualifying bet to the value of your deposit. All sports markets are eligible, including those surrounding the 2022 World Cup. There are no wagering requirements to worry about, meaning that winnings can be withdrawn immediately. The stake will be returned to the bookie.
2. Spreadex – bet £25 get up to £40 in bonuses
Those looking to place fixed odds bets on the World Cup can claim up to £40 in bonuses when signing up at Spreadex. After signing up, place a sports bet of £25+, at odds of 1/2 or greater. Upon this bet settling, you will receive 5x £5 fixed odds bets, 2x total goals spread bets, and 50 free spins to use on the Starburst casino game.
*18+. New depositors only. Minimum deposit £10, Free Spins valid for 7 days. 10x Wagering applies. T&Cs apply. BeGambleaware.org
3. Betway – get a matched free bet up to £30 if your 3-leg Acca loses
Betway is another bookie to feature an attractive welcome offer. Eligible on World Cup markets, new customers will receive their stake back as a free bet if their Acca bet loses. At least three legs must be found in order to qualify, along with total odds of 2/1 or greater. Your free bet will be available for 7 days, with 50 bonus spins to use on the Betway Casino also being awarded.
*18+. New depositors only. Minimum deposit £10, Free Spins valid for 7 days. 10x Wagering applies. T&Cs apply. BeGambleaware.org
4. 888sport – bet £10 get £30 in free bets + £10 casino bonus
Punters registering an account at 888sport using the promo code “30FB” will be in with a shot of earning £30 worth of free bets. Deposit and bet at least £10, with minimum odds of 1/2 being written into the offer terms and conditions. Free bets expire after 7 days, with the stake not being returned in any winnings. The £10 casino bonus can be used on selected games, with winnings here being capped at £500.
*18+. New depositors only. Minimum deposit £10, Free Spins valid for 7 days. 10x Wagering applies. T&Cs apply. BeGambleaware.org
5. Parimatch – bet £10 get £40
Parimatch features a welcome offer specific to the World Cup. Sign up and opt-in, before placing a football bet worth at least £10. Odds of 1/2 must be met, with those qualifying receiving 4x £10 tokens. Free bets expire after 7 days, with one having to bet used on a single, one on correct score, one on a football accumulator, and one on a treble or higher.
*18+. New depositors only. Minimum deposit £10, Free Spins valid for 7 days. 10x Wagering applies. T&Cs apply. BeGambleaware.org
6. Unibet – £40 money back + £10 casino bonus
New players at Unibet will receive a refund of up to £40 should their first sports bet lose. Refunds are processed using free bets, with 3x wagering requirements having to be overcome, at minimum odds of ⅖. Meanwhile, the casino bonus has 50x wagering requirements and will expire after 7 days.
*18+. New depositors only. Minimum deposit £10, Free Spins valid for 7 days. 10x Wagering applies. T&Cs apply. BeGambleaware.org
7. Ladbrokes – get £20 in free bets
Sign up at Ladbrokes in order to claim £20 worth of free bets. Eligible on World Cup markets, simply place a sports bet of at least £5 in order to qualify. Minimum odds of 1/2 apply, with free bets expiring after 7 days. Selected payment methods are excluded, while the free bet stake will not be included in any winnings.
*18+. New depositors only. Minimum deposit £10, Free Spins valid for 7 days. 10x Wagering applies. T&Cs apply. BeGambleaware.org
8. kwiff – bet £10 get £20
kwiff is known for its supercharged odds. However, the bookie’s welcome offer will appeal to football fans in particular. Deposit and place a sports bet of at least £10 in order to claim a £20 free bet. Minimum odds of 1/2 must be met, with free bets having to be used in full.
*18+. New depositors only. Minimum deposit £10, Free Spins valid for 7 days. 10x Wagering applies. T&Cs apply. BeGambleaware.org
9. William Hill – bet £10 get £30
New customers at William Hill who sign up on mobile, using the promo code “N30” will put themselves in a position to win £30 in free bets. After registering an account, place a bet of £10+ in order to qualify. The £30 worth of free bets are awarded in the form of 3x £10 tokens, which will expire after 30 days.
*18+. New depositors only. Minimum deposit £10, Free Spins valid for 7 days. 10x Wagering applies. T&Cs apply. BeGambleaware.org
10. BetVictor – bet £10 get £50 World Cup offer
BetVictor is one of the many bookies to have introduced a World Cup new customer offer. So, sign up and opt-in, before placing a £10 bet, at odds of at least EVS. 4x £10 free bet tokens will be delivered, along with a £10 casino bonus. One token must be used on a football market, with another to be spent on a World Cup outright market. The remaining free bets must simply meet the total minimum odds of EVS and will expire after 7 days.
*18+. New depositors only. Minimum deposit £10, Free Spins valid for 7 days. 10x Wagering applies. T&Cs apply. BeGambleaware.org
11. Betfred – bet £10 get £30 in free bets
Another offer that will appeal to those following the World Cup comes from Betfred. In order to qualify for £30 in free bets, place a £10+ sports bet, at odds of at least EVS. Upon this bet settling, free bets will be awarded within 10 hours. Free bets are valid for 7 days, with only winnings made being withdrawable.
*18+. New depositors only. Minimum deposit £10, Free Spins valid for 7 days. 10x Wagering applies. T&Cs apply. BeGambleaware.org
12. Coral – bet £5 get £20 in free bets
The welcome offer at Coral rarely changes. However, £20 worth of free bets should not be overlooked. After registering an account, place a bet of at least £5, at odds of 1/2 or greater. Your £20 free bet must be used in full, with punters having 7 days to use their token. As with our other World Cup free bet offers, the stake is not returned.
*18+. New depositors only. Minimum deposit £10, Free Spins valid for 7 days. 10x Wagering applies. T&Cs apply. BeGambleaware.org
13. Betfair – bet £10 get £30 in free bets
On the Betfair sportsbook, new customers who place a bet of at least £10, at odds of at least ½, will be rewarded with £30 in free bets. Only debit card deposits are eligible, with SMS verification also being required before you can get your hands on your free bets.
*18+. New depositors only. Minimum deposit £10, Free Spins valid for 7 days. 10x Wagering applies. T&Cs apply. BeGambleaware.org
What are the different types of World Cup betting offers?
Those familiar with online betting will already be familiar with the different promotions offered by bookies. However, when it comes to the World Cup, it is the following offers that are the most common:
Free bets
Free bets are made available to both new and existing customers. Whether specific to the World Cup or eligible for all sports, free bets make it possible to bet on matches without risking your own money. Many leading bookies offer free bet welcome offers. Meanwhile, in-play free bets are also found regularly.
Matched deposits/bets
Another form of welcome bonus is known as a matched deposit. For example, deposit or bet £10 and get a £10 bonus/free bet. While being more commonly associated with online casinos, selected sports betting sites also feature this type of promotion.
No-lose bets
This offer type is hugely popular. In the event of your bet losing, the stake will be refunded in cash or as a free bet. For example, a £10 welcome offer. Many use no-lose bets to experiment with new markets or bet types.
Enhanced odds/boosted odds
Ahead of World Cup matches, punters should not be surprised to see enhanced odds on selected outcomes. For example, the price for Brazil to beat Cameroon in Group G could move from 1/4 to 1/2 ahead of kick-off. This will significantly enhance the potential returns.
How to take advantage of World Cup betting offers
How punters take advantage of World Cup betting offers will vary between bookies. However, new customer offers will be similar across the board. The following is a step-by-step guide for punters in the UK to follow:
Sign up for a new sportsbook account using your personal details. Deposit money, meeting the minimum requirement. Place a qualifying bet, ensuring that you meet the minimum odds. Within a matter of hours, receive your free bet.Browse markets and place a bet using your token. Any winnings made will be available to withdraw immediately.
Things to look out for
Before signing up and taking advantage of a World Cup betting offer, there are some key factors to consider. Each promotion comes with unique terms and conditions. So, when reading the small print, look out for the following points:
Minimum depositMinimum betExpiry periodWagering requirementsEligible marketsPayment restrictionsMaximum winnings
Most popular World Cup 2022 betting markets
When betting on the World Cup, there are a huge number of markets available. These include pre-match, live and outright options, with the following being the most common:
World Cup winner
Betting on which nation will win the World Cup is always a popular market. Each country is handed odds ahead of the tournament, with prices fluctuating throughout, based on results and other factors.
Golden Boot winner
England’s Harry Kane won the World Cup Golden Boot award in 2018. Betting on which player will score the most goals during the tournament is available with the majority of bookies. Top attackers will be given the shortest odds.
Player of the tournament winner
At the end of the World Cup, a single player will be named as the Golden Ball winner. The likes of Luka Modric and Lionel Messi have won over recent years. The player of the tournament does not always come from the winning team, so think carefully before backing your favourite.
Golden Glove winner
For goalkeepers at the World Cup, the Golden Glove award is much coveted. Based on which keeper puts in the best performances during the tournament, Iker Casillas, Manuel Neuer, and Thibaut Courtois have received the award in the past.
Young player of the tournament
It is also possible to bet on who will be named Young Player of the Tournament following the conclusion of the World Cup. Only those aged 21 or younger can win, with odds on the likes of Jude Bellingham, Pedri, and Jamal Musiala likely to be short in 2022.
Match result
Available both pre-match and in-play, punters can bet on the result of an individual match. There will be three options for each match, Team A win, draw, or Team B win. Only the score after normal time will be eligible. Knockout round matches will come with a greater number of markets, including winning on penalties.
First goalscorer
While being a risky bet, wagering on which player will open the scoring in a World Cup match is both exciting and potentially rewarding. For example, back Kylian Mbappe to score first when France play. As you would expect, top strikers will be given the shortest odds, with defenders having much higher prices.
Both teams to score (BTTS)
As the name suggests, you can bet “Yes” or “No” as to whether both teams will find the back of the net during a World Cup match. Again, only goals scored in normal time will count.
Correct score
For those looking for greater odds, the correct score market is worth considering. You can bet on any potential score, whether it be 1-0, 3-2, or 5-0. Odds will vary, based on the likelihood of each scoreline occurring.
World Cup accumulators
Acca bets can be placed on World Cup matches too. This is a single bet that features at least four selections. For example, betting on the match result of all four games that take place on a single day during the group stage.
Responsible gambling
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