APPLE has fallen from the top of the smartphone tree with Samsung pipping it to title of the world’s best-selling mobile make.
The iPhone firm has suffered a ten per cent slump in sales since the start of the year despite the global market growing, researchers IDC said.
AFPApple has been overtaken by Samsung as the world’s best-selling mobile phone brand[/caption]
Apple has shipped 50.1 million iPhones in the first three months of 2024, giving it a 17.3 per cent grip on the global mobile market.
But Samsung sold 60.1 million phones, taking its market share to 20.8 per cent.
The South Korean brand — which launched its Galaxy S24 in January — previously held the top spot for 12 years before US firm Apple took the title last year after releasing the iPhone 15.
Ryan Reith at IDC said: “While Apple managed to capture the top spot at the end of 2023, Samsung successfully reasserted itself as leading provider in the first quarter of 2024.”
iPhones face a threat from cheap Chinese makers such as Xiamoi which sold 40.8 million to be third biggest firm.
Apple announced further investment in Vietnamese factories to reduce reliance on China.
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