WE all love a bowl of cereal in the morning and some more than others.
Data from Statista reveals Kellogg’s Frosties were the eighth most popular cereal in 2021, coming behind Weetabix and Corn Flakes.
News Group Newspapers LtdWe compared supermarkets’ own-brand frosted flakes and Kellogg’s Frosties[/caption]
But the branded version can see you forking out an arm and leg – Morrisons sells the 470g box for £3.29.
In most cases, you can save money by opting for supermarkets’ own-brand products, known as downshifting.
So The Sun tested Kellogg’s Frosties and six supermarket own-brand versions to find out how they compared in terms of flavour, texture and, crucially, price.
Kellogg’s came out bottom of the pack overall, and the winner might surprise you.
Bear in mind, our prices are based on online, and you might pay more or less in your nearest physical store.
Kellogg’s Frosties
£3.29, 470gPrice per 100g: 70g
News Group Newspapers LtdKellogg’s Frosties were the most expensive in our taste test[/caption]
Kellogg’s Frosties were the original frosted flakes, launching in 1954 with £1million worth sold in the first year.
When it came to the taste test, they were crunchy and firm and didn’t go soggy in the milk.
But you didn’t really get much corn flavour coming through at all.
It tells when you look at the sugar content – 37g per 100g – which is the highest out of all the cereals we tested.
The price is the biggest stinger though. Sainsbury’s, Tesco and Asda were all selling the 470g box for £2.50 at the time of writing while Morrisons was stocking them for £3.29.
Taste and texture: 6/10Price: 4/10Overall: 10/20
Sainsbury’s
£1.13, 500gPrice per 100g: 23p
News Group Newspapers LtdSainsbury’s frosted flakes came out winners of the taste test[/caption]
These ones came out on top in terms of taste and texture – there was a good balance of flavour between the corn and sugar.
Plus, they stayed crunchy and crispy after a minute or two in the milk.
The sugar content is 27g per 100g, so they are one of the highest out of the seven boxes.
But they are the cheapest out of the range and best flavour wise, crowning them champions.
Taste and texture: 9/10Price: 8/10Overall: 17/20
Morrisons
£1.40, 500gPrice per 100g: 28p
News Group Newspapers LtdMorrisons’ frosted flakes scored a respectable 12/20 in the taste test[/caption]
Morrisons’ own-brand frosted flakes have one of the lowest sugar contents, coming in at 22.3g per 100g.
They stayed firm in the milk with a light texture too.
In terms of pricing, they’re middle of the pack, equal to Tesco and Asda.
Taste and texture: 7/10Price: 5/10Overall: 12/20
Tesco
£1.40, 500gPrice per 100g: 28p
News Group Newspapers LtdTesco’s frosted flakes have one of the lowest sugar contents[/caption]
The Tesco own brand frosted flakes were a bit of a disappointment, with a sandy texture.
They have one of the lowest sugar contents – 22.4g per 100g – but they were sickly and I couldn’t see myself being able to eat a whole bowl.
They’re one of the pricier out of the seven boxes too, coming in at 28p per 100g.
Taste and texture: 6/10Price: 5/10Overall: 11/20
Asda
£1.40, 500gPrice per 100g: 28p
News Group Newspapers LtdThe Asda frosted flakes come in at £1.40 for a 500g box[/caption]
These ones definitely had the worst texture and were really stiff.
But the balance of corn and sugar flavour was good and they weren’t too sickly.
They have the lowest sugar content out of all seven boxes, but price wise are one of the more expensive, coming in at 28p per 100g.
Taste and texture: 7/10Price: 5/10Overall: 12/20
Aldi
£1.35, 600gPrice per 100g: 23p
News Group Newspapers LtdThe Aldi frosted flakes come in the largest size – 600g[/caption]
These ones had great texture, with a serious crunch.
They also held their texture well in the milk and didn’t go too soggy.
The 600g box makes them the weightiest out of the seven, so they’ll last you longer than the rest too.
But they had quite a high sugar content when compared to the others.
Taste and texture: 7/10Price: 7/10Overall: 14/20
Lidl
£1.15, 500gPrice per 100g: 23p
News Group Newspapers LtdLidl are the second cheapest box of frosted flakes after Sainsbury’s[/caption]
These are marginally more expensive than Sainsbury’s, at £1.15 for a 500g box.
The flavour wasn’t as good as Sainsbury’s either, maybe due to the fact they have a lower sugar content – 25.8g per 100g.
But they stayed firm in the milk and overall were better than expected.
Taste and texture: 6/10Price: 7/10Overall: 13/20
In other news, we tried own-brand corn flakes to see how they compared to Kellogg’s.
Plus, we compared cheap Poundland coffees and the winner is just 10p.
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