LUTON TOWN’S Kenilworth Road has had significant makeover as it prepares to host its first ever Premier League game.
The ground has undergone a £10million revamp over the summer to bring it in line with top flight standards, with Luton preparing to host West Ham tonight.
PALuton Town’s Kenilworth Road stadium has undergone a dramatic makeover[/caption]
PAThe famous Oak Road Stand has been renamed to feature new sponsor Domino’s[/caption]
PAThe stand drew worldwide attention after Luton’s promotion to the Premier League[/caption]
PAIt has undergone a £10m revamp project to make it Prem ready[/caption]
But fans will notice a striking difference to the stadiums famous Oak Road Stand entrance.
That’s because the stand now adorns the branding of pizza chain Domino’s.
Luton’s sponsorship deal with the takeaway giant has seen the stand renamed the Domino’s Oak Stand.
Both entrances now possess the sign of Domino’s.
Text written on the entrance pays homage to the pizza chains own history in Luton – with Domino’s opening its first UK store there in 1985, exactly 100 years after Luton FC was founded.
It says: “History is made in Luton.”
Luton commercial director Chris Bell was excited by the deal following its announcement.
He said: “This season is set to be our biggest ever, and we know the town will rally around us to support our players at every game.
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“That includes the local businesses, of which Domino’s is one of the originals.
“They’ve been a part of our town for over 38 years and are as permanent as the Luton Town FC itself.
“We share a very similar history, by building our fanbase and setting foot on the biggest of stages.
“We’re proud to be working alongside such an iconic and beloved brand to support our team and our town as we head into the toughest year of football we’ve faced, with the support firmly in our corner.”
Luton are yet to taste success since their return to the top flight, suffering big defeats away at Brighton and Chelsea.
But fans who live by Kenilworth Road have been left dreading the influx of supporters from across the country.
The ground hosted a thrilling 3-2 win for Luton in the Carabao Cup second round against Gillingham.
PAThe stand has Domino’s iconography[/caption]
PADomino’s opened their first-ever UK store in Luton 100 years after the club’s founding[/caption]
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