ASDA has confirmed a major change in all its stores from today and shoppers will be thrilled.
The supermarket has cut prices on 425 branded and own-label products to help customers grapple with the cost of living squeeze.
GettyAsda has slashed the price of hundreds of essentials at more than 600 stores[/caption]
Asda has invested £23million to lower prices by an average of 11% on some of the most popular products bought by customers each week.
This includes price cuts on nappies, infant follow-on milk, bread, cheese, cereals, pasta, fish fingers, sausages and chicken breasts.
It follows British retailers Ocado and Sainsbury’s which both cut prices on hundreds of their own products on Wednesday.
Ocado slashed the price of 200 products by an average of 8%.
Sainsbury’s, Britain’s second-largest grocer, added another 40 items to its Aldi price match scheme.
This means that over 400 Sainsbury’s items now cost the equivalent of Aldi’s own alternatives.
It comes as UK food price inflation reached its highest level since 1977 in March at over 19%.
This official measure slowed to 14.9% in July and down to 12.7% in August.
However, rising food prices remain a major strain on the finances of many households.
Those visiting any of Asda’s 600 stores will now be able to take advantage of hundreds of new price cuts.
Here’s a list of some examples of what’s on offer:
SMA PRO Follow on Milk 6+ (200ml). Was £1.05. Now £0.90Asda Little Angel Comfort & Protect Nappies. Was £3.25. Now £2.99The Bakery at Asda White & Wheat Loaf (800g). Was £1.00. Now £0.75The Bakery at Asda 6 Soft White Rolls. Was £1.00. Now £0.80Asda Mature Cheddar Cheese (400g). Was £3.20. Now £3.00Asda Tangy & Sweet Orange Juice (1.75ltr). Was £2.60. Now £2.25Asda 6x 125g Strawberry Yoghurts. Was £1.35. Now £1.20Asda Honey & Nut Crisp Cereal 500g. Was £2.00. Now £1.70Hellman’s Real Squeezy Mayonnaise 235g. Was £2.00. Now £1.85Asda Penne 3kg. Was £4.00. Now £3.75Heinz Spaghetti Hoops 4x400g. Was £3.50. Now £3.00Heinz Tinned Spaghetti 4×400. Was £3.50. Now £3.00Heinz Chopped Tomatoes 4x400g. Was £4.75. Now £3.50McCain Naked Oven Chips Crinkle Cut (1.7kg). Was £3.70. Now £3.50Asda 30 Omega 3 Fish Fingers (900g). Was £4.50. Now £3.70Asda Beef Meatballs (640g). Was £4.75. Now £3.80Asda 8 Flavourful Pork Sausages (454kg). Was £2.30. Now £2.15Asda Tender Chicken Breast Fillets (1kg). Was £6.95. Now £6.60Asda Succulent Chicken Leg Quarters. Was £3.35. Now £2.60
Kris Comerford, Asda’s chief commercial officer, said: “While the headline inflation rate may have eased slightly last month, our own data tells us that many customers are continuing to struggle with rising living costs.
“We have targeted this latest price investment on the products that our customers buy week-in and week-out, to help their shopping budgets stretch further.
“We’re also continuing to work closely with our suppliers and whenever there is an opportunity to pass on commodity price savings to customers we will do so.”
How can I cut my grocery bills?
Signing up for a supermarket loyalty card can often help you to get cheaper prices on essentials.
If you have a loyalty card, you may find you can get extra points or discounts, particularly if you buy petrol from the same supermarket.
Households can also save up to £1,000 a year thanks to the exclusive deals offered to loyalty cardholders.
Shoppers should also take note of unit prices.
Unit prices are meant to make it easier for shoppers to compare similar items of different sizes.
You should be able to see the unit price of the product where its price tag is shown – it may be in small print.
Compare this with the unit price of a similar item – for example, the cost per 100ml or two different types of cola – and choose the item with the lowest unit cost.
Stores are obligated to show unit pricing, under legislation known as the Price Marking Order 2004.
With this in mind paying close attention to the unit prices of the staples in your shopping trolly could save you a fortune in the long term.
One of the most common mistakes shoppers make is going out underprepared.
Always do a stock take before going shopping.
Ditching items with labels like “finest” in favour of “own” or “value” can be worthwhile.
The Sun regularly tests supermarket own-brand products to see if they can beat the big brands.
Households can save up to £800 a year by buying cheaper own-brand groceries.