A MAJOR supermarket has slashed the price of its baby formula to help parents save cash during the cost of living crisis.
Iceland has cut the costs of its range of formula milk products by 20%.
Iceland has cut the price of its baby products
The price drop is effective from today (August 15) across all Iceland stores and online.
Shoppers who visit its discount store The Food Warehouse will also see a drop in baby formula products.
Here’s the full list of baby products the frozen retailer has cut the price on:
Aptamil 800g First Infant Milk, was £14.50 now £12.00Aptamil 800g Growing Up Milk, was £14.50 now £12.00Aptamil 800g Follow-on Milk, was £14.50 now £12.00Cow & Gate 800g Milk Powder, was £10.75 now £9.75Cow & Gate 800g Follow-on Milk, was £11.50 now £9.75Cow & Gate 800g Growing Up Milk, was £10.50 now £9.50Kendamil 800g Classic Milk, was £11.50 now £9.25Kendamil 800g Stage 2 Milk, was £11.50 now £9.25Kendamil 800g Stage 1 Organic Milk, was £13.50 now £9.25Kendamil 800g Stage 3 Milk, was £14 now £9.25Kendamil 250m First Infant Milk, was £1.20 now £1SMA 400g First Infant Milk, was £7 now £6.50SMA 400g Follow On Milk, was £7 now £5.75SMA 3pk First Infant Milk, was £3 now £2.50
We’ve asked Iceland is this move is temporary and will update the piece as soon as we know more.
It’s always worth shopping around for the best deal anyway as you may be able to find it cheaper, though we couldn’t find anything when we checked.
Richard Walker, executive chairman of Iceland Foods, said: “If parents cannot breast feed or choose to use formula for whatever reason, we need to ensure it is accessible for them.
“More and more parents across the country are living in fear about being able to feed their babies, and they don’t feel supermarkets are doing enough to help them.
“Reducing the price on formula is the right thing to do to support our customers.”
It comes a month after Chancellor Jeremy Hunt insisted supermarkets must drop prices after inflation had fallen.
The headline rate fell from 8.7% in May to 7.9% in June.
Commenting on the figures, Mr Hunt said: “We can see that the prices charged by producers are coming down.
“We want to make sure that supermarkets and other retailers are passing those on to families as quickly as possible, because people are feeling a lot of pressure.”
The Chancellor added: “If you combine that with what the Bank of England are doing with monetary policy, what the Government is doing in terms of being responsible with public finances, you can see that we will be successful in bringing down inflation.
Last week Iceland pulled down the shutters on another branch following a string of other closures.
The frozen food specialist pulled the plug its store in Cowden High Street, Fife over the weekend.
Right now, there are around 800 Iceland branches across the UK.
This closure will be followed by its Llanelli store, which will open for the final time on Saturday, September 2.
The chain’s supermarket in the Market Shopping Centre in Crewe and it’s branch in Grange Road, Birkenhead will then close for the last time on Saturday, September 16.
It follows the closures of 12 Iceland supermarkets earlier this year.
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