Third of Brits prefer to go on holiday to destination they’ve already been, survey shows

A THIRD of Brits going on holiday this year will return to a destination they’ve previously visited, according to research.

The poll of 2,000 holidaymakers found 28 per cent go back to the same place because they’re unsure about the cost of somewhere new, while 22 per cent worry about being out of their comfort zone.

Brits prefer to frequent the holiday spot rather than try somewhere new, poll shows

And 15 per cent are so ‘overwhelmed’ by the amount of choice in the world, they’d rather just go somewhere they already know.

However, 40 per cent polled believe it’s important to switch up holiday locations.

Two thirds (67 per cent) of these say it’s good to gain new experiences, and 55 per cent think it’s important to have something new to look forward to.

Christopher Guttridge, general manager of lifestyle at Revolut, which is offering customers instant cashback on exciting holidays and trips booked through the app, said: “It’s easy to stick with what you know, in many aspects of life, but holidays are a great opportunity to try new things.

“As the ultimate travel companion, we’re offering customers cashback on accommodation booked in our app, so you can make your money go further and try somewhere new.”

More than half (53 per cent) of respondents say the thing which makes a holiday great is making new memories.

Exactly 50 per cent say who they’re with makes all the difference, and the third biggest marker of holiday greatness was deemed to be the food on offer.

For four in 10, however, just having a break from work is what really makes a holiday stand out.

Around a third (34 per cent) feel happier and more fulfilled when being adventurous with holidays, with the average adult planning two getaways in total for 2023.

The research also looked into holiday destination bucket lists, with Rome topping the list alongside Athens in Greece.

Third was Tokyo, with New York and Reykjavik rounding out the top five, according to the OnePoll.com figures.

And when it comes to adventurous activities, the top things people would like to try are cave exploring, kayaking and scuba diving (14 per cent).

Just over a tenth (13 per cent) would like to have a go at ziplining, and 12 per cent would throw their leg over a quad bike – or go volcano trekking.

Christopher Guttridge at Revolut added: “It seems from these results that many Brits are now experiencing what we’re calling FOMA – Fear of Missing Adventure.

“Whether you want to traverse the rocky Agafay Desert on camelback, or take a relaxing dip in Budapest’s Széchenyi Thermal Baths, there’s over 300,000 experiences to choose from to help kickstart your new adventure.”

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