It’s been a long time coming, Swifties. Today is officially the last day you can buy tickets for Taylor Swift’s Eras Tour in Sydney and Melbourne for February 2024.
This week has been an absolute slog for fans of the wildly popular pop star, who announced she was touring Australia only weeks earlier.
The Frontier pre-sale was utter pandemonium on Wednesday as literal millions of fans logged onto the website to score tickets, with prices ranging from $79 to $379.
READ MORE: Taylor Swift concert ticket fail breaks Sydney mum
We’re not mathematicians, but with millions of people trying to buy tickets – and only around 600,000 seats – the odds are very much against us.
Thankfully, Swift’s camp added two extra shows (one in Melbourne on February 18 and one in Sydney on February 26) after the pre-sale descended into chaos earlier this week.
General public tickets are available from 10am for the Sydney shows and 2pm for the Melbourne shows on Friday, June 30 in Australia via the Ticketek website. Expect a lot of tears, hair-pulling, nervous twitching and, of course, passionate Taylor Swift lyric recitals.
Here, we are live-blogging the ticket war as it happens with fresh updates when the tickets are on-sale and when they finally sell out. All times in AEST.
8.40am: Swifties prepare for war
After the frenzy of Wednesday’s pre-sale, fans who missed out on tickets are putting their newfound wisdom to use for today’s scramble.
9Honey’s Jo Abi, who is hoping to buy tickets as a gift for her daughter Kitty and felt “deflated” after Wednesday’s showdown, says she’s “playing a longer, calmer game” today.
“There will be three of us trying for tickets for my daughter – me, my partner and my daughter is going to log on from school because a lot of her friends are too,” Jo says.
“If we get tickets, great, if not, we tried. I am just so over this stress. It has ruined my week. Never want to do this again, ever.”
8.30am: ‘I’d go to every show if I could’
If you’re wondering whether the stress of securing tickets is worth it, Jemima Skelley is here to reassure you it is.
The Swift stan has been to eight of the Eras shows so far, having flown to the US as the history-making tour kicked off.
“I’ve been called a ticket hog and financially irresponsible, but honestly I don’t care,” Skelley wrote for 9Honey yesterday.
“Seeing the Eras tour was one of the most surreal, happy moments of my life, and I’d go every single night if I could.”
If you’re not too burnt-up with jealousy, you can read Jemima Skelley’s full account here.
8.25am: Tips from a Ticketek insider
If the sight of the Ticketek lounge (below) leaves you in a cold sweat after staring at it fruitlessly for hours during Wednesday’s pre-sale, well, you’re not alone.
We can’t ease your pain by handing over free tickets, but we did chat with a Ticketek insider to answer all your burning questions about how the purchasing process actually works.
You can read all the answers here, but the cliffnotes are as follows:
- There isn’t a “queue” once you’re in the Ticketek lounge, but constantly refreshing your browser isn’t going to help, either. The insider tells us, “Refreshing your browser does not increase your chances of getting tickets.”
– It isn’t worth the stress to sit on Ticketek for hours before the sale kicks off. The insider tells us: “The randomisation starts once the on-sale commences, so there is no advantage for fans to jump on hours before. We recommend that fans log on 15 minutes earlier just so they are ready once the on-sale kicks off.”
– Despite rumours that logging on the Ticketek website at work as your colleagues do the same will kill your chances of getting tickets, the insider says this isn’t an issue.
They explain that if you have already made your way into the website’s lounge, you have already been verified as a fan (and not as a bot). This means multiple people logging in from one office location can be verified as fans at the same time.
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