DADS really are the hardest to buy gifts for, according to new research.
A survey of 2,000 adults found 38% of those who search for gifts are in no doubt their father is by far the most challenging person to shop for – well ahead of mums (15%).
Dads really are the hardest to buy gifts for, according to new researchGetty Images – Getty
And when they ask their pop what they might like, 44% claim they always receive the same response: “I don’t need anything.”
Other phrases dads might use when asked what they want, which are no use at all to the present-buyer, include “save your money for something else” (27%) or simply “I dunno” (17%).
As a result, they are likely to be gifted “old favourites” such as socks (22%), craft beer (19%) and aftershave (17%).
Although 65% admit they would like to get their dad something “more inspired” – but have no idea what.
But dads have spoken out on what they really want for Father’s Day this year – including a meal out, a good bottle of wine – or a good book.
A spokesperson for Virgin Red, which commissioned the study, said: “It can be easy to fall into clichés and get dads the same old thing year after year.
“While it’s the thought that counts, there is inspiration for those who are searching for it, if you know where to look.
“Father’s Day doesn’t have to cost the earth and there’s plenty of creative ways to find and get the perfect gift.
“Hunting for bargains, searching his hobbies online or using loyalty points could help find just what you need.”
The study also found the average respondent spends £33.80 on a Father’s Day gift, although 36% find the process at least somewhat difficult.
In the lead up, 26% feel uninspired, 15% feel stressed and 11% even get nervous.
But 28% admit to a so-so success rate when it comes to getting presents for their old man.
Despite this, of the dads polled, 83% claim they are generally happy with the standard of gifts they receive on the day.
And 39% believe themselves to be easy to buy for, according to the OnePoll.com figures.
Less than a third (32%) also confess to actively dislike people making a fuss over them.
Virgin Red’s spokesperson added: “Our results appear to show that dads aren’t really bothered about what they get – it is the thought that counts.
“That said, it’s possible to get a gift that your dad will also really love or use regularly”
What dads really want:
A meal outWineA well-thought day outBooksCraft beerTickets to a gameAftershaveTechAn all-inclusive holidayTheir favourite team’s shirt/jersey
Meanwhile, Wetherspoons has revealed a big menu shakeup for Father’s Day with the return of an ‘amazing’ item.
Plus, treat your dad to beers, T-shirts and barware from Beavertown this Father’s Day.
Do you have a money problem that needs sorting? Get in touch by emailing [email protected]