THE Serie A CEO has confirmed that the top division in Italy will adopt a new name abroad.
Boss Luigi De Siervo has discussed their plans to grow the overall stature of Serie A through a number of different avenues.
GettyThe Serie A has been rebranded – with a new name abroad for next season[/caption]
Italian football has enjoyed something of a resurgence in recent years, with four different winners in the last four consecutive campaigns.
This season, Italian teams reached the finals of all three European club competitions – Inter in the Champions League, Roma in the Europa League and Fiorentina in the Conference League.
And now bosses want to build on that success by creating a more attractive brand to investors.
Speaking to AS, De Siervo said: “Our league abroad will be called ‘Serie A: Made in Italy’. We have begun the journey to regain international leadership.
“Funds have started to deal with Italy because we are the league with the most potential, having been the best for decades”.
The 54-year-old added: “We have to improve the stadiums, but the beauty of our cities and the history they bring is unique.
“It’s not just a league, it’s a country. Italy is a dream for many people, beyond football”.
The CEO also spoke about the importance of TV rights and revenues.
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He said: “Piracy costs us about €1 billion every three years. We’ve finally got a law that we had been asking about for 3 years.
“Parliament passed it unanimously. We have confidence in the new platforms that can close IP addresses in half an hour”.
He also discussed the league’s fight against racist abuse in stadiums.
He declared: “No tolerance. The 170 fans who insulted Lukaku will never again enter a stadium”.
This comes as both Serie A and La Liga have been criticised for their handling of racism towards players.