Everything old is new again

Cristina Spanò for Vox

Is it possible to be truly original anymore — in your own life, in commerce, in art?

We’re in a cultural moment where it feels like so much is being rehashed, repackaged, and resold to a captive audience. This is certainly the case in entertainment, where the Hollywood reboot machine is the driving force behind what makes it to our screens; even “original” programming is frequently built from familiar storytelling tropes and formats. The same kind of recycling — sorry, remixing — holds true in pop music.

This carries over into matters of business and politics with just as much resonance. And when it comes to lifestyle topics like dieting, parenting, and even sex, we wind up circling the drain and repackaging old trends and ideas as hot new fads, too.

What makes newness, or novelty, or originality, so important in the first place, particularly in a society that heavily prioritizes individual comfort and choices? Are we in a uniquely not-new moment, or has it actually always felt this way?

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CREDITS

Editors: Meredith Haggerty, Alanna Okun, Lavanya Ramanathan, Julia Rubin
Copy editors/fact-checkers: Elizabeth Crane, Kim Eggleston, Tanya Pai, Caitlin PenzeyMoog
Additional fact-checking: Anouck Dussaud, Matt Giles
Art direction: Dion Lee
Audience: Gabriela Fernandez, Shira Tarlo, Agnes Mazur
Production/project editors: Lauren Katz, Nathan Hall

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