SPOTIFY is shutting down a spinoff app that many hadn’t even heard of.
Spotify Live was billed as a Clubhouse competitor, allowing users to discuss music in live audio chat rooms.
SpotifySpotify bought the app in 2021[/caption]
The app had notched up more than 500,000 downloads on Android alone.
But that wasn’t enough to save it.
It’s only about two years after Spotify bought the app for $62million, under the previous name of Spotify Greenroom.
Users could host up to 1,000 people in a virtual room at a time.
Aside from waning popularity after Covid restrictions ended, it seems most people simply didn’t even know the app existed.
“I’d never even heard of that separate app,” one user said on Twitter.
“RIP Spotify Live I forgot you even existed tbh,” another added.
“Another audio streaming app bites the dust,” a third commented.
A notification on the app says it will continue to function for now.
But everything will close down at the end of April.
“After a period of experimentation and learnings around how Spotify users interact with live audio, we’ve made the decision to sunset the Spotify Live app,” a company rep told Music Ally.
“We believe there is a future for live fan-creator interactions in the Spotify ecosystem; however, based on our learnings, it no longer makes sense as a standalone app.
“We have seen promising results in the artist-focused use case of ‘listening parties,’ which we will continue to explore moving forward to facilitate live interactions between artists and fans.”
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