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Scroll through TikTok or Instagram reels, and you’ll be hard-pressed not to hear at least one influencer referring to a “dupe” (a.k.a. duplicate) — affordable alternatives to pricier pieces. These budget-friendly buys are basically bargain-hunting hacks to avoid splurging on luxury items. And we’re here for it! Especially with beauty, some of the bestsellers on the market cost more than dinner at a nice restaurant. As much as we care about skincare, we can’t afford to shell out on every popular product that promises to rejuvenate our complexion (but it sure is tempting!).
While some holy grail makeup is actually worth the investment, there are also less expensive options that accomplish the same task. One beauty brand that is setting the bar high at an extremely low price is e.l.f. Cosmetics. The internet is buzzing about these drugstore deals that deliver the same quality as premium products.
We selected five of the best e.l.f. selections under $10! Elevate your skincare routine while lowering your credit card statement with these top-rated choices below.
e.l.f. Power Grip Primer
Formulated with hyaluronic acid, this gel-based primer is beloved by beauty writers and bloggers alike! Prep your skin with this makeup base that will leave your skin silky-smooth. Another popular pick is the Poreless Putty Primer with over 41,000 reviews on Amazon.
e.l.f. Monochromatic Multi Stick
Similar to the Ilia multi-stick that retails for $34, this multi-purpose product from e.l.f. acts as eyeshadow, blush and lipstick all in one. The gorgeous hint of color glides onto your skin for a blendable application.
e.l.f. Hydrating Camo Concealer
Especially if you have dry under-eyes, this long-lasting concealer provides full coverage without creasing! Get rid of dark circles with this lightweight product that adds a boost of hydration to your skin.
e.l.f. Bite-Size Eyeshadows
An entire eyeshadow palette for only $3? Pinch Us — we must be dreaming! This pigmented palette is the perfect size for travel or on-the-go touch-ups. Issa Rae even wore this affordable eyeshadow for her 2021 Emmys look!
e.l.f. Big Mood Mascara
This Allure Best of Beauty winner gives you voluminous lashes that last all day! Give your eyelashes a major life with this magical mascara.
Looking for additional ways to elevate your beauty routine? Check out more picks below:
Kennedy Eurich Shares Her 9-Step Skincare Routine for a ‘Glowy and Smooth’ Complexion
Makeup Must-Haves! TikTok Breakout Star Alix Earle’s 15 Go-To Beauty Products
Channel Lily James’ Golden Globes Glam With This Charlotte Tilbury Contour Wand
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