DAVID Beckham’s business team is waging war on counterfeiters who flog fakes of his designer gear.
The England legend, 48, is a director of DB Ventures, which looks after his most lucrative deals as well as his fragrances, clothing and accessories.
David Beckham is locked in secret legal battle & demands millions in damages from counterfeiters
In a lawsuit, Authentic Brands Group — part-owner of DBV — is looking for up to £1.58million in damages from each of the counterfeiters who have been selling imitations of the products to fans.
Paperwork shows the fakes are sold on Amazon, eBay and Etsy.
The team are paying specialist trademark lawyers The Sladkus Group to stop the dodgy sales.
A source said: “Authentic Brands want to crack down on people making cash from flogging goods with David’s name attached to it.
“David and the team pride themselves on the quality of what they sell, including their clothes and fragrances, and they don’t want people being unwittingly ripped off when they buy a fake.”
In legal paperwork filed in the US, David is described as “an active philanthropist” and “one of the most recognizable athletes in the world”.
The documents state that “the sale of unauthorized products bearing counterfeit and/or infringing copies of the DBV Marks poses a real threat to DBV’s brand.
“It also affects the sustainability of DBV’s business and to the individuals and companies who unwittingly purchase them.”
The paperwork adds: “Products that do not meet DBV’s quality standards erode the brand’s valuable reputation and goodwill.
“If consumers are dissatisfied with the quality of the unauthorized product, that displeasure will be attributed to DBV’s brand.
“The availability of unauthorized products also costs DBV considerable lost sales and harms our relationships with DBV’s licensees.”
David is listed as the company director of DB Ventures.
In January 2022 he sold a 55 percent share to Authentic Brands Group, which owns fashion brands Juicy Couture and Forever 21, in a deal said to be worth £200million.
Becks is not the only star to crackdown on alleged copyright infringements.
Rapper Kanye West previously sued retailer Walmart after accusing them of selling knock-offs of his shoe brand Yeezy
HandoutDavid is a director of DB Ventures, which looks after his most lucrative deals as well as his fragrances[/caption]
Paperwork shows the fakes, including eyewear, are sold on Amazon, eBay and Etsy