Within the last year, perfume sales have skyrocketed by as much as 45 percent, according to reports from market research firm NPD Group, thanks to a boom in demand driven by the pandemic. Many people looked to pick up a slice of affordable luxury during extended periods at home, and fragrance was the easy way to do it. (That’s even despite the spike in perfume prices by 15 percent due to the supply chain crisis.) At the same time, this was when TikTok started trending, and pretty soon, #PerfumeTok was born.
Flash forward to today, and the category is growing by the day on the social media app. Users are recommending their favorite fragrances, popular dupes, and the time to wear them. The platform has seen plenty of questionable perfume trends, like “vabbing,” as well as conversations around the success rate of pheromone perfumes. Even TikTok influencers like Addison Rae launched their own fragrance lines. Beyond that, we’ve also seen some cult classic scents that have quickly become must-haves after trending on TikTok, regularly selling out every time they hit the shelves.
Clearly, there’s a lot more in the scent space to unpack. Let’s take a closer look at some of the top trending fragrances that have gone viral on TikTok ahead.