NOTTINGHAM FOREST wore charity sponsor UNHCR on their shirt for the first time in their Premier League clash with Chelsea.
Steve Cooper‘s men have not had a sponsor since the start of the season.
PAForest’s new affiliation with the UN refugee agency has seen the charity logo fill the void left by last season’s sponsor, BOXT[/caption]
BOXT was their most recent one in their previous campaign in the Championship.
However, that has now changed due to Forest‘s new affiliation with the UN refugee agency.
UK for UNHCR – whose logo will be on the shirt for the remainder of the season – provide help and support to those around the world who are escaping either conflict and persecution.
It made its debut on Forest’s shirt in the New Year’s day Prem fixture against Chelsea.
And the new logo has left fans all saying the same thing: Massive respect.
Fans feel other clubs should follow suit in donning charity sponsors instead of the usual brand or betting collaborations.
One said: “Nottingham Forest shirt sponsor massive respect for having a charity sponsor.”
Another said: “Nottingham Forest finally get a shirt sponsor, of sorts… UNHCR.
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“Has always been my view, that every top club should have to partner with a charity, in addition to a sponsor.”
Club owner Evangelos Marinakis said on the sponsor: “We are delighted that for the remainder of the season we will use the front of the famous Nottingham Forest shirt to tell such an important story.
“It will be an honour to display their name on our shirt in support of this important cause. I am proud to have partnered with the United Nations’ global work before, with Olympiacos FC back in 2013.
“We supported UNICEF for four years, choosing to make a significant financial contribution to their charitable work rather than taking income from a sponsor, and giving their cause prominence on the front, and then the back, of the Olympiacos shirt.
“I hope fans of Nottingham Forest will also be proud that we have chosen to highlight the work of UNHCR for the remainder of the season, in addition to the local causes our Community Trust supports.
“This comes at a time when the world faces enormous challenges in helping the most vulnerable people in society.”
The new look on Forest’s red home shirt was unable to see Cooper’s team level, or ahead, heading into half-time.
Raheem Sterling opened the scoring for Chelsea in the 16th minute.